Jules Diary is a female-led jewelry and lifestyle brand designed for girls who embrace self-expression beyond conventions. 

Hi, my name is Julie Pevarnik — founder of Jules Diary. You can call me Julie, or Jules for short. I launched this brand in 2024 from my college apartment, designing necklaces and building a world around a simple but powerful idea: an alter ego named Jules.

At the heart of Jules is a boundless, rule-breaking spirit—unapologetically bold, effortlessly fun.